Inside Every Older Person is a Younger Person Wondering What Happened: A Marketer’s Funny Take on Aging
“Wait, When Did I Become the Target Audience for Denture Cream?” “When you realize you’re the target audience for senior gadgets.” I recently caught myself staring blankly at a Facebook ad for “Senior-Friendly Smartphones.” At first, I thought, “Wow, how thoughtful!” Then it hit me: I’m the target audience. And suddenly, inside me, that 22-year-old […]
